News: Arkisto 2011
VIESTI communications panel and networking event attracted large and enthusiastic audience
03.06.2011 VIESTI, the subject club for Aalto ECON communication students (see Facebook Ainejärjestö Viesti – Subject club Viesti), organized a panel discussion and networking event on 11th May in the Arkadia Building of the School. Already beforehand, the event raised a lot of interest and the organizers were happy to receive an audience of some 40 participants.
“Choreography for chaos” - IBC Graduate Nina Korhonen co-wrote a book on business process modelling for corporate communications
03.06.2011 Two years ago, Nina Korhonen graduated from the IBC Program. Her Thesis was an exploration into a new area in corporate communication as she investigated the use of business process thinking in the corporate communication units of Finnish companies.
IBC graduates active in the Blogosphere
03.06.2011 Two recent IBC graduates Marja Näsi and Anni Ruotsalainen have made IBC better known in the blogosphere this spring.
New Publication: A practice perspective on corporate branding
12.06.2011 Rita Järventie-Thesleff and Johanna Moisander, who are faculty members at Aalto ECON Department of Communication, published an article with with Pikka-Maaria Laine in Scandinavian Journal of Management. Their article develops a practice-based theoretical approach to corporate branding. More information: Rita.Jarventie-Thesleff(at)aalto.fi