Joint seminar on communicating CSR
02.11.2011
On 28 October, Aalto ECON communication students and Finnish communications professionals got together to discuss issues related to responsibility and communication. The event was organized at the Department of Communication by Viestintäekonomit (the association of business graduates who work in communications) and the student society for communication students Viesti.
On behalf of the Department, Marja-Liisa Kuronen welcomed the approximately 50 participants and opened the discussion with three recent – invitingly debatable - quotes. Two experienced communications professionals, i.e. Jouni Heinonen (Communications Consultancy Pohjoisranta) and Katri Riekkinen (Metso) took up Marja-Liisa’s challenge and described current trends in sustainability and responsibility from the communications perspective, whereas Ulla Rehell (Fortum) focused on sustainability as concrete, strategic choices. Christa Uusi-Rauva (Department of Communication) concluded the morning by a provocative comment “from a CSR researcher’s desk”.
For more, see the Finnish pages.