Communications increasingly involved in corporate strategy work
10.10.2011
A survey study conducted in the Department of Communication on the challenges and competencies of corporate communication professionals indicated that communications continue to be largely involved in the strategy work of organizations.
Media relations, business fundamentals and the global operating environment were emphasized as the most essential knowledge competencies of communications professionals. Argumentation skills and mastering the new media were regarded as the most important skills, as also an ability to communicate in both Finnish and English in the hectic, fast-pace environment.
The survey was administered in collaboration with ProCom - the Finnish Association of Communications Professionals - in June 2011 and it was a follow-up study for a survey in 2008 (Competence Survey slides June 2008.pdf). A total of 170 respondents (mainly Communications Managers and Communications Directors) answered questions related to the trends and developments of present-day corporate communications.
See the summary of the results in English (Summary of competence research 2011.pdf) and in Finnish (Yhteenveto viestintäkompetenssitutkimuksen tuloksista 2011.pdf).
More information: Leena Louhiala-Salminen