IBC Evening Seminar on Corporate Responsibility: “Commit or Crunch?”
18.11.2009
On 18 November International Business Communication and HSE Corporate Relations organized a joint seminar on Corporate Responsibility. The seminar was attended by over 40 participants, both corporate representatives from HSE partner companies and other organizations, and HSE faculty and students.
Leena Louhiala-Salminen welcomed the participants and gave a brief overview of International Business Communication, after which Maija Tammelin discussed the approach to corporate responsibility in the IBC Master’s program.
Sandra Macleod gave us an insightful and convincing presentation on the rise of the ‘soft issues’ in general, and responsibility/sustainability in particular: “now they are hard issues; hard to ignore, hard to manage and hard for businesses that get it wrong”.
Sandra Macleod’s presentation at HSE on November 18, 2009