Strategic Media Management - trans-disciplinary perspectives
The aim of the seminar is to bring together academic scholars and media practitioners to discuss recent developments in the field of media management from a trans-disciplinary perspective.
We shall convene at the Töölö Campus of Aalto University, Chydenia Building, lecturing theater G111&G112.
The seminar is organized by The Media Management Group of the Department of Communication - MeMaG.
The seminar also concludes the work of the research project Strategic Challenges of the Media Industry in Converging Media Markets, funded by Helsingin Sanomien Säätiö. The seminar serves as the closing dissemination seminar of the project.
Welcome!
Program
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15.00 -15.10 |
Welcome! |
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15.10 -15.20 |
Media Management - new MSc course at Aalto BIZ |
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15.20-15.30 |
Discussion |
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15.30-15.50 |
Angry Birds, Angry Consumers |
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15.50-16.00 |
Discussion |
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16:00-16.45 |
Social Media – Interdisciplinary Perspectives Abstract: Vekatesh-Aalto-2013.pdf |
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16.45-17.00 |
Discussion |
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17.00-18.30 |
Refreshments |
Please sign up by November 4 2013 at the latest: laura.malkki@aalto.fi
Keynotes:
- Alladi Venkatesh, University of California, Irvine, USA
- Mark Badham, Aalto University School of Business
Alladi Venkatesh is Professor of Management and Computer Science, and Associate Director, CRITO (Center for Research on Information Technology) University of California, Irvine, USA. Professor Venkatesh's research focuses on the networked home and how consumers and households are adapting to new technologies of information and communication. Recently, he has been working on Social media and implications to management theory and practice. His more recent work is also on anthropological approaches to design. He has developed theoretical models of household/technology interaction based on his prior empirical work and existing research streams in new home informatics and diffusion theory. His work has implications for the design of virtual environments for consumers and households and also for new product development in the hi-tech industry. He is currently an investigator on a multi-year project (Project POINT) funded by the National Science Foundation which examines IT impact on the individual in various settings, home, work-place, community and schools. His publications have appeared in major journals, Management Science, Journal of Marketing, Journal of Consumer Research, Communications of the ACM, Marketing Theory, International Journal of Research in Marketing, Journal of Marketing Management and others.
Currently, he is the President of HOIT (Home Oriented Informatics and Telematics) which is a division of IFIP (International Federation of Information Processing) and a Chair of their International conferences (HOIT 2003, HOIT 2007) and an upcoming conference.
Mark Badham is Writer, Researcher, and Doctoral Candidate at Aalto University School of Business, Department of Communication. Mark has more than 17 years of Corporate Communications/Public Relations practitioner experience. With a Master of Arts in Public Relations, he has lectured part time in numerous Corporate Communications/Public Relations and Media courses at Aalto University (Finland), Haaga-Helia University of Applied Sciences (Finland) and Bond University (Australia) over 12 years.
Before moving to Finland in June 2011, Mark was Corporate Communications Manager at one of Australia’s largest and fastest growing youth organizations where he coordinated a nation-wide social media advocacy campaign aimed at harnessing both grassroots and governmental funding support. Prior to that, Mark was owner and Managing Director of a quarterly women’s magazine and a boutique public relations agency where his clients included a global coffee chain, an airline and a political party. Collaborating with media organisations, Mark has both produced and contributed to TV and radio programs and contributed to over a thousand articles published in newspapers such as The Australian, the Sydney Morning Herald and the Melbourne Age.