A. Fuat Firat: Communicating Subject

Open Research Seminar together with Communicum-network by

Prof. A. Fuat Firat, the University of Texas—Pan American, and Aalto Distinguished Visiting Professor of the Department of Communication at Aalto University School of Business

Please register to the event to jaakko.2.autio@aalto.fi .

Coffee will be served before the seminar.

Communicating Subject

Thursday May 30, 2013, 3:00PM - 5:00 PM

AaltoBIZ, main building, class room A-310

Bio

A. Fuat Firat is professor of marketing at the University of Texas—Pan American, and Aalto Distinguished Visiting Professor of the Department of Communication at Aalto University School of Business. He completed his Ph.D. degree in marketing at Northwestern University. His research interests cover areas such as macro consumer behavior and macromarketing; postmodern culture; brands and branding; transmodern marketing strategies; gender and consumption; marketing and development; and interorganizational relations. His has won the Journal of Macromarketing Charles Slater Award for best article with co-author N. Dholakia, the Journal of Consumer Research best article award with co-author A. Venkatesh, and the Corporate Communications: An International Journal top ranked paper award with co-authors L.T. Christensen and J. Cornelissen. He has published several books including Consuming People: From Political Economy to Theaters of Consumption, co-authored by N. Dholakia, and is the founding editor of Consumption, Markets & Culture.